STRATEGI BERTAHAN HIDUP PEDAGANG KAKI LIMA (PKL) DI KAWASAN WATERFRONT CITY PONTIANAK PADA MASA PANDEMI COVID-19

This study aims to determine the survival strategy of street vendors (PKL) in waterfront city area Pontianak during Covid-19 pandemic. As we know, implementation limited PPKM carried out by central government and local governments suppress spread Corona virus did not have a smooth encouraging impact for several sectors, especially non-formal economic sector, namely vendors. Many feel suffocated scream because it is difficult meet needs, policies set are line with expected expectations. To find strategies used surviving Covid 19 pandemic, researchers qualitative approach. The method this research descriptive qualitative. sampling technique was purposive technique. obtain data means observation, interviews, documentation. analysis Miles Huberman's interaction which consists reduction, presentation, conclusion drawing/verification. results indicate that sustaining life, sell personal capital sometimes borrow from relatives. During some on continued follow government's policy using masks when selling complying established curfew. However, choose play hide seek Satpol PP, regulations government. reason continue pandemic needs daily life. In addition, must also pay education their children.